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Pricing

Free to start. One family price to keep going.

Every child’s first topic is free — no card, no clock. The full journey is one price for the whole family, not per child. Class plans start with a 14-day free trial.

For your family

Family
Free
For finding out.
Start free tonight
✓ Up to 3 children on one account — no email addresses needed
✓ Build and publish — no limits, ever
✓ The whole first topic: 6 lessons, each marked on their own code
✓ No card. No trial clock. The free part stays free.
The full journey
Family
$9.99 /month
One price. Every child on your account.
Continue the journey
✓ All 35 lessons — websites, gadgets, educational games, building up to real-world problem solving
✓ Help from Pip and real marking on every lesson
✓ The journey emails — progress, hand-ins, what to ask about
✓ Cancel any time — everything they built stays theirs

Less than half an hour with a tutor — for a month of lessons, marked.

How the free part works: your children’s first topic — six lessons, about two weeks — is completely free, marked and all. If Pip’s Lab isn’t working for your child, you’ll know before we ever ask you for anything. Building and publishing their own pages stays free forever, plan or no plan.

For classes and clubs

Small club
$12 /month
One group, up to 10 students.
Start your 14-day free trial
✓ 14-day free trial — no card needed
✓ 10 student seats
✓ Paste the register, print the password sheet — logins in minutes
✓ Set lessons; the class grid shows who is where
✓ “What to teach next”, worked out from the marking
✓ Open and read any student’s build
Most popular
Tutor
$29 /month
A full class, up to 30 students.
Start your 14-day free trial
✓ 14-day free trial — no card needed
✓ Everything in Small club
✓ 30 student seats
✓ As many classes as you run — a seat is a student in an active class
✓ Archive a term: the seats come back, the work stays
✓ A searchable register with per-student password resets
Studio
$79 /month
Several groups, up to 100 students.
Start your 14-day free trial
✓ 14-day free trial — no card needed
✓ Everything in Tutor
✓ 100 student seats
✓ Room for several groups, or a small school
✓ Talk to us about what your programme needs next
Schools & programmes

A term-long pilot, set up with you.

Nothing to install, no student email addresses, and the same guardrail on every account. What a school costs to run depends on how much the AI is actually used — so we run one class for a term, look at the numbers together, and work the price out from what is real.

Talk to us about a pilot →

A tutor working with two students

Pricing questions

Short answers, and every one of them is checkable in the product.

01 Is the free plan really free?

Yes — no card, no expiry, no trial clock. Every child's first topic (six lessons, marked) is free, and building and publishing stays free forever. The full journey is the $9.99 family plan.

02 Can I add a second child?

Yes — a family account holds up to three child logins at no extra cost, and the family plan is one price for all of them; children at home are not seats. Running more than three? That is a class, and classes start at $12.

03 What exactly is a seat?

A student sitting in one of your active classes. Remove a student or archive a class and the seat comes back; nothing they made is deleted.

04 When do I actually pay?

The class plans start with a 14-day free trial and take no card to begin. After the trial you can pick up a plan; nothing is charged automatically, and we will always tell you before anything changes.

05 Are children’s pages public?

Not unless a grown-up says so. A child login starts with public pages switched off, and there is no feed, no chat and no way to message anybody inside Pip’s Lab.

06 Do you offer school pilots?

Yes — a term-long pilot for one class, set up with you, then we work the cost out together.